Create augmented reality apps, no coding required

Lowering the bar for AR development will lead to a breakthrough for enterprise AR adoption.

Augmented reality for the enterprise is still such a burgeoning technology that it’s been impractical for many SMBs to create their own custom apps. Like the early days of web dev and mobile apps, the options have been hiring a specialist to go custom or using a white label.

A company called ScopeAR, which we’ve been tracking, is among the first to offer web-based AR authorship that requires no coding — though it’s a safe bet the technology is about to proliferate as mixed reality gains broader enterprise adoption.