Apple Vision Pro is Apple’s new $3,499 AR headset

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Apple has announced an augmented reality headset called Apple Vision Pro that “seamlessly” blends the real and digital world. “It’s the first Apple product you look through, and not at,” CEO Tim Cook said of the device, which looks like a pair of ski goggles. As rumored, it features a separate battery pack and is controlled with eyes, hands, and voice. It will start at $3,499 and launch early next year, starting in the US market with more countries coming later in the year.

Vision Pro is positioned as primarily an AR device, but it can switch between augmented and full virtual reality using a dial.