How we’re inventing to shape a sustainable future

Advancing our commitment to make sustainable devices.
Fourteen years ago, Amazon reimagined reading with the invention of Kindle. Kindle enabled customers to browse and download millions of books in seconds, which not only gave customers a convenient and delightful way to read—it also positively impacted the planet. In the last two years alone, Kindle readers in the U.S. saved an estimated 2.6 million metric tons of CO2e by choosing eBooks as an alternative to print. According to the US EPA conversions, this is approximately equivalent to the greenhouse gas emissions from over 550,000 passenger cars driven for a year. We’re proud of this, but we’re just getting started.

Last year, Amazon became the first consumer electronics manufacturer to commit to addressing the electricity used by our devices through renewable energy development, starting with our Echo devices. Today, we are thrilled to announce we are making investments in additional wind and solar farm capacity that, by 2025, will produce the clean energy equivalent to the use of all Fire TV and Ring devices worldwide. Combined with our Echo projects, we expect these will produce over 5 million megawatt-hours of clean energy per year—that’s enough to power more than 400,000 homes every year.