Ford made a premium gas fragrance for EV owners who miss the smell of fossil fuels

Emotional, Burning, Unlimited Tuned Laboratory

Mach-Eau won’t ever go on sale, though.

So you just dropped a cool $59,000 on a Ford Mustang Mach-E GT, your own sporty slice of our electric future, made by a company that only knows how to build them tough (Ford Tough, to be precise). What happens when you go to plug in your new car and you miss that telltale whiff of chemical-y gasoline smell wafting from its insides? According to Ford, you substitute it with a “premium fragrance” inspired by gasoline called “Mach-Eau.”

Mach-Eau — the name does not get better the more I type it — was born from a survey conducted by Ford Europe that found that 1 in 5 drivers will miss the “smell of petrol most” when they switch to an electric car. Naturally, wanting to push more Mach-Es and F-150 Lightnings into the world, Ford settled on an olfactory solution. Unfortunately, as Electrek notes, Mach-Eau isn’t for sale, but Ford’s offered a pretty vivid description for anyone who didn’t get to smell the fragrance when it debuted at the Goodwood Festival of Speed.