Intel is officially killing off the ‘i’ in Core i7 — as it goes Ultra

Intel’s embarking on a massive branding simplification ahead of Meteor Lake.

The rumors were true: Intel is officially killing off the “i” in “Core i9,” “Core i7,” “Core i5,” and “Core i3” — and it won’t broadly refer to its next series of processors as “14th Gen,” either.

The chipmaker is now planning to sell three tiers of consumer chips: Intel, Intel Core, and Intel Core Ultra.

Why? Intel branding experts tell me the all-important word “Intel” was getting lost, and the radically different Meteor Lake chips coming in the second half of 2023 offered an opportunity to change things up.