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Google said to be preparing its own chips for use in Pixel phones and Chromebooks

Google said to be preparing its own chips for use in Pixel phones and ChromebooksGoogle is reportedly on the verge of stepping up their hardware game in a way that follows the example set by Apple, with custom-designed silicon powering future smartphones. Axios reports that Google is readying its own in-house processors for use in future Pixel devices, including both phones and eventually Chromebooks, too.

Google’s efforts around its own first-party hardware have been somewhat of a mixed success, with some generations of Pixel smartphone earning high praise, including for its work around camera software and photo processing. But it has used standard Qualcomm processors to date, whereas Apple has long designed its own custom processor (the A-series) for its iPhone, providing the Mac-maker an edge when it comes to performance tailor-made for its OS and applications …