Apple Won’t Accept iPhone Apps Offering Incentives to Enable Tracking

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App Tracking Transparency feature comes with requirements

The App Tracking Transparency policy is now live in iOS 14.5, so users can choose if they want to allow apps to track them across other apps and websites or just block them on the first launch. Needless to say, this has caused a storm of criticism against Apple, but on the other hand, the company has already defended its decision, explaining that it’s all for protecting user privacy.

The release of this new feature came alongside a new set of policies supposed to prevent cases when app makers turn to all kinds of tricks to convince users to enable tracking. Including offering incentives, that is, as Apple says that apps implementing such an approach might end up being blocked in the App Store.