Some adverts offered “men only” jobs while others wanted “trim” women applicants, Human Rights Watch found. Leading Chinese tech firms have pledged to address gender discrimination in job ads after a damning report by campaign group Human Rights Watch (HRW).
Sexist recruitment practices had contributed to a decrease in the proportion of women working, HRW said.
Tech giants and government agencies had published “male only” adverts, as well as others asking women applicants to be “trim” and “aesthetically pleasing”.
Alibaba said it would “conduct stricter reviews”, and Tencent apologised.
Alibaba, an e-commerce giant, was accused of repeatedly using the lure of attractive female co-workers in its recruitment campaigns, using the phrases “Ali beauties” and “goddesses” to describe them on social media.
Other major companies also accused of advertising their female employees’ beauty include Tencent – which runs China’s most popular messenger app WeChat, internet company Baidu and leading telecom firm Huawei.